DDB MADRID / BBVA Dondeestés

Consultancy / CreativiTy
THE NEEDS OF THE AGENCY

“We have an ATL campaign to promote the BBVA banking app in USA+LATAM but our target audience is located in other media.
We need to get their attention and show them how easy it is to use.”

THE CHALLENGE

To communicate and promote the use of the app Dondeestés in USA and LATAM.
The Concept:
With BBVA dondeestés you can carry out your operations on any device… at any moment… in any place…
 in any situation…

THE SOLUTION

It’s so easy to use BBVA dondeestés that it will be difficult to tell if a user is using the App or sending a whatsapp.
To demonstrate this we will create actions in the real world that cause visibility and virability.
An advergame:

ADVER-GAME + ACTIVATIONS AND HAPPENINGS

It’s so easy to use BBVA dondeestés that it will be difficult to tell if a user is using the App or sending a whatsapp.
To demonstrate this we will create actions in the real world that cause visibility and virability.
An advergame

CONTESTS IN SPORTS BROADCASTING

The same adver-game in sports broadcasting.
Send coordinates by twitter with #dondeestes
If you guess who is using BBVA dondeestés, you win the amount of the transfer shown on the screen.

Live sports events are a great channel for achieving notoriety. In the NBA, the screens show people using mobiles. If you guess who is making a transfer, you win the amount of it.

GAMIFICATION

The reflection of adver game with product placement in programs and TV series.
If you discover who is making a transfer and tweet with #dondeestés, you win the prize.


Client:
DDB MADRID

Creative Direction:
Andy Sparti