“GONZOO is a digital magazine published by 20Minutos group for a readership between 18 and 25 years old.
Our challenge is to create an ideal platform to post risky content with a carefree image that catches the readership through its own eyes.
To create branding through an image you connect with, and to excite a very difficult to move readership.
To develop an interface that is lighthearted and novel but that meets the standards of usability and user experience.”
Boldsensation designed the corporate identity of Gonzoo, the graphics, responsive web application interface and native apps for smartphones and tablets.
The programming and layout was done internally in 20Minutos.
The platform was an immediate success among the target audience with more than one million unique monthly users after a year.