POLOWERS GP

UX/UI / Visual design
THE APPROACH

During 2011 the agency DDB BCN worked with Boldsensation on the Polowers project: an interactive promo for VW Polo which consisted of a frantic race in which the VW Polo was advanced by tweets .
The campaign was a successful beyond all expectations.
At that moment, Boldsensation developed the web interface of the platform.

THE SOLUTION

This time Boldsensation designed UX, UI and visual interface design for desktop, tablets and mobile.
The new platform Polowers far exceeded previous succeses: A “coast to coast” race across the US using street view, with four stages and awards for each stage.In 2012 DDB Barcelona worked again with Boldsensation for the new version of Polowers.


Client:
DDB Barcelona

Art Direction:
Lili Domínguez

Interface design:
Boldsensation