THE CYRANOS MC.CANN / Signal

Consultancy / CreativiTy
THE NEEDS OF THE BRAND

“We need parents to brush their teeth twice a day.
But we want children to be the ones who encourage this habit through a concept that involves both parts: parents and their children”

THE SOLUTION

We associate the moment of brushing your teeth with the stories that parents tell to their children before bedtime. We will tell them to stick a sticker on the bathroom mirror
for them to receive different surprise bedtime stories.

APP “A STORY EVERY NIGHT”

The app is a collection of stories that are uncovered every day when they brush their teeth.
These stories magically appear when mom or dad point the mobile at the Signal sticker affixed to the bathroom mirror. Each story continues from day to day.


Client:
The Cyranos Mc.Cann Barcelona

Creative Direction:
Hector Palacio, Daniela Camino

Technical consultancy:
Andy Sparti